Cloudflare San Francisco
Inspired by Cloudflare’s use of lava lamps to generate cryptographic entropy, their San Francisco office’s signage, interiors, and wayfinding are inpired by controlled chaos, fluid forms, shifting patterns, and entropy itself, translating randomness into a cohesive environmental and graphic experience.
Project Highlights
Services
Art Installations
Wayfinding
Illustration
Signage
Clients
Cloudflare
Fabricator
Rainier Industries
Photographers
Zach Kotel
DLR Group, Cloudflare
Completed
2021
Work completed while at DLR Group.
Inspired by Entropy
“[Our] design inspiration comes from Cloudflare’s focus on entropy – a key concept in their products. We played with form, texture, layering, and light to bring forward this story and create spaces of wonder.”
– DLR GROUP
Video by Daniel Kelleghan, Courtesy of DLR Group
